LAHORE, Pakistan: The Pakistan Fashion Design Council [PFDC] and L’Oréal Paris has revealed the names of participating fashion designers along with information on show structure for PFDC L’Oréal Paris Bridal Week 2016 [#PLBW16] being held in Lahore from September 28 to September 30, 2016.
The platform is set to define and present contemporary and traditional Pakistani Bridal fashion, while fusing hair and makeup trends to create looks for the upcoming bridal season of 2016-2017.
This year, the PFDC proudly introduces an entire day dedicated to fashion designers set to make their solo show bridal debuts on Day-2 of PFDC L’Oréal Paris Bridal Week.
Additionally, the Council also continues to extend its sustained commitment towards nurturing a new generation of fashion talent with the independent Bank Alfalah Rising Talent Show facilitated by their long-term Official Banking Partners, Bank Alfalah, introducing 3 emerging bridal designers: Sara Naqvi, Maryam Amjad and Amina Naeem.
Presenting complete solo collections at PFDC L’Oréal Paris Bridal Week 2016 are: Ali Xeeshan Theater Studio, Farah & Fatima, HSY, MAHGUL, MUSE, Nomi Ansari, Republic by Omar Farooq, Saira*Shakira, Saira Rizwan, Sania Maskatiya, Shamsha Hashwani, Shiza Hassan, Sonia Azhar, The House of Kamiar Rokni and Zara Shahjahan.
Sehyr Saigol, Chairperson of the PFDC has said, “It gives us great pride to bring to you our sixth iteration of PFDC L’Oréal Paris Bridal Week. We work tirelessly to ensure the integrity of our platforms be it luxury/prét or bridal, and to make sure each fashion week is an authentic and much anticipated platform to set trends, define style, introduce new concepts and talent as well as to discipline our retail industry and designers alike. As with every PLBW, we are delighted to build on our partnership with the world’s most important force in beauty, L’Oréal Paris, to define the regions’ fashion and beauty looks for 2016-2017. I strongly believe in the power of new talent and have always maintained progress comes from the ideation, creativity and prowess of hitherto lesser visible brands. Further and historically, with each season and showcase, the PFDC has championed the spirit of evolution and it is in this spirit I am particularly happy to introduce an entire day as a platform dedicated to fresher, newer industry talent or then wonderfully seasoned designers who have chosen to debut a new line entirely at bridal week or show themselves for the first time.”
Musharaf Hai, Managing Director L’Oréal Pakistan said, “As we hit #6 edition of PFDC L’Oréal Paris Bridal Week, it is a moment to celebrate #beautymeetsfashion partnership. With PFDC, we are building a sustainable platform for showcasing the craft of Pakistani designers and empowering women to be confident and beautiful.”
This year, the PFDC L’Oréal Paris team will also redefine both bridal hair and make-up, whilst the styling and makeup teams will present their trends for the season using L’Oréal Makeup Designer Paris and Excellence Crème products. The participating bridal week hair and make-up styling team for PLBW 2016 will be N-Pro/NGENTs.
The PFDC L’Oréal Paris team are also set to redefine both bridal hair and make-up for 2016-2017, with the styling and makeup teams presenting their trends for the season with the showcasing designers, using L’Oréal Makeup Designer Paris and Excellence Crème products. Indeed In continuation of the beauty meets fashion platform each season, this year L’Oréal Makeup Designer/Paris collaborates again with three designers to create and define three distinct bridal makeup looks for the season including Ali Xeeshan, The House of Kamiar Rokni and MAHGUL. Indeed both Ali Xeeshan and MAHGUL have also artistically interpreted their bridal week collections through bespoke installations in partnership with L’Oréal Makeup Designer Paris to be displayed at bridal week itself. Additionally, L’Oréal Paris continues its engagement of the bridal week platform with their runway to point-of-sale collaboration, this year with HSY, on their critically acclaimed Excellence Crème Ambassador of Fashion platform which will be revealed on the opening day of PFDC L’Oréal Paris Bridal Week followed by a celebratory event on Day-3. L’Oréal Paris will be also previewing Makeup Genius: the most innovative digital beauty and augmented reality smartphone application. L’Oréal Paris skin care will be hosting their anticipated annual lunch to introduce their new premium skin care products: Revitalift [HA]. L’Oréal Advanced Hair Care will be setting up an interactive augmented reality installation that will play and move to the beat of the #DontStopHair single.
In terms of further patrons and sponsors, the success of PFDC L’Oréal Paris Bridal Week continues to prompt private sector associates to grow in their engagement of the platform to launch new products, marketing campaigns and promotional activities sharing a common vision with the PFDC to develop and promote Pakistan’s fashion industry. In this same spirit, this year the PFDC welcomes Pepsi Co as the Official Beverage Partner, Bank Alfalah as the Official Banking Partner, Borjan as the Official Footwear Partner, Careem as the Official Transportation Partner and Q-Mobile as an Associate Sponsor.
PFDC L’Oréal Paris Bridal Week [#PLBW2016] will be produced by the in-house PFDC production team with HSY as the event director and show choreographer, N-Pro/NGENTs as official hair and makeup stylists, front stage management by both Maheen Kardar Ali and Sara Shahid, backstage management by Production 021, Kamiar Rokni from The House of Kamiar Rokni as the official spokesperson for the PFDC, logistics and operations by Brandlogics, Beetroot as event consultants, digital support by Red Communications, photography by Faisal Farooqui and the team at Dragonfly, live-stream by AI Solutions, Urdu1 as the Official Media Partners, CityFM89 as the Official radio media partners with media management by Lotus Client Management & Public Relations.